Future-proofing a Swedish Icon
— Arvid Nordquist is the most widely purchased coffee roastery in Sweden. It is one of the country's oldest family-owned businesses. With a strong focus on tradition and history, it's easy to lose track of time. Arvid Nordquist asked us to revamp their entire product range, unifying it with a timeless, modern appeal.
We focused on enhancing the brand's character to create a simple yet bold appearance with iconic, timeless appeal.
The result is a visual identity that enables the company to confidently face the future with pride.
My role was ideate on a new concept, brand narrative, packaging design concept, design system and brand toolkit, including a redesign of the brand wordmark.
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Client:
Arvid Nordquist
Employer:
Identity Works
My role:
Designer
Task:
Brand Packaging Design
