A refreshingly new look
— Flavoured alcoholic drinks are often seen as premature and as a lesser alternative, compared to other common spirits. Liquid Industries, owned by Spendrups, where in need of a new design that could present itself with elegance and fun-loving sophistication.
I was part of a design duo that developed the overall concept, packaging design, packaging brand identity and guidelines.
We reimagined the brand by focusing heavily on playful motion, the creative momentum of mixing ingredients into iconic drinks with refreshing charm.
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Client:
Spendrups
Employer:
Identity Works
My role:
Designer
Task:
Brand Packaging Design
Since the redesign of Liquid Industries, sales have more than doubled (+105%, from October 2022 to October 2023).
Cheers!
