Catch me, I'm a can!
— Lucky Bait is a new lager from Spendrups. Inspired by fishing culture, its design, name, and playful copy reflect the spirit of nature, hard work, and the reward of a refreshing beer.
The challenge was to create a unique design that taps into the universal appeal of fishing, making it approachable and desirable for a wide audience.
I was part of the whole process, ranging from concept development to production. The team carefully crafted every shiny detail for it to come together as one strong brand and a reel good lager.
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Client:
Spendrups
Employer:
Identity Works
My role:
Designer
Task:
Brand Packaging Design
The idea was to make the beer the eye-catching bait that finally catches the big fish you've always dreamed of. Something that can act both as a literal symbol, and also as a metaphor for other things in life.
